We turn live crowds into measurable reach.
Branded photo and video experiences engineered to travel — from the Churchill Downs infield to championship arenas. Four recent activations, by the numbers.
Half a million Summer Edition impressions, from one bar at the Derby.
Red Bull needed its new Summer Edition launch to feel native to Derby weekend. We built a branded portrait experience inside their infield bar — every guest left with a polished, fully-branded photo that landed on a launch microsite built to make sharing effortless. Every share became a product-launch ad. Red Bull came back a second year and grew every metric.
Year over year (2025 → 2026): portraits +29% · reach +13% · impressions +13% .
Branded Guest Capture · LOVB Championship
Two title weekends, two cities, one measurable win.
LOVB's ask: don't make fans find a booth — take the experience to them. We ran a roaming photo activation through the stands at the Playoffs in Louisville, with a custom overlay, branded microsite, and real-time opt-in capture. It worked so well LOVB re-booked us for the Championship in Long Beach weeks later — new overlay, same data engine — growing their first-party audience by 581 contacts.
Louisville → Long Beach combined: 1,009 branded shares · 459 photos · 94 GIFs.
We turned Marriott's global leaders into IndyCar drivers.
Marriott's Exchange brought international leaders and partners together for a week of programming at the JW Marriott in Indianapolis — and we were embedded across it. The headline moment came at the closing ceremony: two roaming photo teams worked the room while an AI photo activation dropped each guest into the cockpit as an IndyCar driver — a high-energy, fully-branded keepsake for a global executive audience.
Full-week embed + closing ceremony · JW Marriott, Indianapolis: 178 photos · 82 AI driver portraits · 2 roaming teams.
AI trading cards that made every fan the cover athlete.
For TNT and CBS Sports at the NCAA Final Four in Indianapolis — hosted at the JW Marriott — we built an AI activation that turned guests into basketball cover stars, each rendered onto a custom, broadcast-branded trading card they could keep and share in seconds. A premium, collectible take on the photo experience, built for the sport's biggest weekend.
AI basketball trading-card activation · NCAA Final Four, JW Marriott Indianapolis: 216 AI cards · 222 sessions.
Let's build a moment your audience can't scroll past.
From product launches to championship weekends, we design branded experiences that turn live crowds into measurable reach. Your activation could be the next case study.
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