Medline: A Trade Show Booth People Lined Up For

Case Study: 360 Video Booth

A group of people are posing for a picture in a room.

A two-day 360 video booth that kept attendees coming to Medline's exhibitor space at the HSPA Conference.

The HSPA Conference is a business-focused event, and exhibitors compete for attendees' limited time between sessions. Medline wanted a reason for attendees to stop at its space and stay.

A woman is using a ring light to take a picture of herself.

What We Built

  • Client: Medline
  • Event: Healthcare Sterile Processing Association (HSPA) Conference, Kentucky International Convention Center, Louisville
  • Experience: A branded 360 video booth in Medline's exhibitor space for two days
  • Timing: It ran during Derby Week in Louisville, giving attendees high-energy clips to share.
A man in a tuxedo and sunglasses is taking a picture of himself.

The Result

  • Steady traffic: Attendees came through between sessions across both days.
  • Shareable content: A business conference turned into a moment people wanted to post.
  • Videos created: [Add the number of videos]
  • Opt-ins: [Add the number of opted-in contacts]

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